Ixtens Partners with Magento to Provide Multi-Supplier Marketplace Capabilities for Online Merchants

NEW YORK 3 OCT 2011

Ixtens, a Software-as-a-Service provider offering marketplace solutions for online retailers and media companies, announced they have signed a partner agreement with Magento, a leading eCommerce solution provider.

Ixtens, now a Magento Silver Industry Partner, offers complete API integration with the Magento eCommerce platform. Through this integration, Magento merchants will be able to deploy Ixtens Marketplace to easily add third-party suppliers and drop-shippers, quickly increasing product selection while minimizing inventory costs.

“We are excited to partner with a market leader like Magento,” said Paul Kogan, SVP Business Development, Ixtens. “The combination of Ixtens and Magento gives merchants a powerful solution for managing multi-supplier marketplaces through their Magento storefront.”

Ixtens’ solution for Magento offers online merchants a better way to connect with suppliers by organizing and standardizing product information in a single unified product catalog and by automating merchant-supplier communication.

The Ixtens Marketplace solution allows merchants to:

• Increase average cart size without adding inventory
• Upsell and cross-sell more items by offering customers a wider selection of products, brands and suppliers
• Test new products and suppliers without making an inventory investment
• Receive consistent, standardized product information from diverse suppliers
• Automatically route orders to the optimal supplier

Magento merchants can reach out to their account representative to learn how they can seamlessly integrate Ixtens.

About Magento:

Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem.

About Ixtens:

Founded in 2004, Ixtens helps merchants, media companies, and suppliers work in multichannel eCommerce. Current clients include: Lifetime Brands and Amazon. The company is based in New York.