Ixtens Rebrands as Merchantry

NEW YORK 17 APR 2012

Ixtens, Inc. announced today that it has rebranded under a new company name: Merchantry, Inc. The new identity reflects the company’s mission to propel eCommerce growth by powering the world’s online marketplaces as well as its ongoing development as an organization.

Merchantry: n. 1. The body of merchants taken collectively. 2. The business of a merchant.

About Merchantry

Merchantry provides an eCommerce software-as-a-service solution that empowers retailers and media organizations to generate new revenue streams by building online marketplaces. Its extensible technology infrastructure coupled with its merchant network enables expedited implementation of marketplaces. By offering product inventory supplied by third party merchants, revenue is increased, while investment and risk is minimized. Merchantry delivers market-leading capabilities for some of the largest retail and media brands in North America and Europe. The company is headquartered in New York and has a regional office in London.