Fashion eCommerce Landscape
MERCHANTRY RESEARCH, FEB 2013
What are all the pieces that need to come together to create a successful fashion eCommerce strategy? This landscape provides an overview of the components we’ve identified: some of which are necessary and others that are just downright awesome to have.
Want more? As it happens, we’re publishing a handbook that delves into each of the landscape components in more detail. If you’d like a copy once it’s complete, please sign up for our mailing list.
Will your marketplace record Gross or Net Revenues? Learn the pros and cons of each approach and how other marketplace owners are tackling this accounting issue.
29 NOV 2012
Lessons from the Field: Taking Your Fashion Business Online
Rick Watson, CEO
Fashion brands need to commit resources in three areas: inventory, logistics and content development.
22 NOV 2012
Comment: Online stock-outs and how to prevent them
Rick Watson, CEO
When online shoppers are faced with a ‘temporarily out of stock’ message, they are essentially viewing an empty shelf, which can prove damaging to both the brand and retailer.
04 OCT 2012
3 Reasons Your eCommerce Strategy Might Be Stuck In Neutral
Rick Watson, CEO
When you started your eCommerce business, it all seemed so easy; set up a store, load your products and start shipping. What happened?
